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The Rules For Job Hunting Have Changed

Reposted from HR News

Paul Anderson wants you to forget just about everything you think you know about finding a job.

“Many changes have happened in the job market since 20 years ago, since 10 years ago – since last October,” said Anderson, a former hiring manager for Microsoft and Expedia.

Even since March. Three months ago, roughly 100 résumés an hour got posted on job-search Web sites. Now that number exceeds 400 resumes an hour, Anderson said.

You want a job?    Join the club.

Some 13.7 million Americans want jobs but can’t find one – up by 6 million in the last 12 months. The private sector dumped 611,000 jobs in April, according to the latest report from U.S. Bureau of Labor Statistics.

“You have so many people out there looking. Revenues are down at companies in most industries. Needs are becoming very specific. Fewer jobs are available. Some companies are trying to hire people at bargain prices. There’s fierce competition and overqualified candidates willing to take anything,” Anderson told a congregation of job seekers in Tacoma recently.

Anderson, principal at Kirkland-based ProLango Consulting, says job hunting these days has morphed into a new industry he calls Career Search 2.0. With his background in psychology, he doesn’t call himself a career consultant. No, he’s a behavioral specialist, because job hunters need to understand human behavior and outfox the system.

He offered five ways to tackle a job search in the new world.

First, scrap the elevator pitch your 30-second soundbite that describes what you do so you can sell yourself in a flash, Anderson said.

“Why the elevator pitch doesn’t work,” Anderson said, “is that nobody cares about you. They care about themselves. You have to change your mindset from self-serving to serving others.”

That means finding out what need you can fill for the recruiters and other hiring authorities you meet.

Second, at job fairs, don’t bring a sheaf of résumés and hand them out to recruiters like Halloween candy. They’ll wind up in the garbage.

Instead, get business cards from the recruiters. Ask them what kinds of jobs they need to fill and what kind of candidates they like. Note that on the back of the business card. If you know a lot of people in town, tell them so and say you’ll steer qualified candidates their way. Then follow up when you get home. Ask the recruiter to meet for 15 minutes over coffee.

“People buy from people they like and trust,” Anderson said. “You can’t build a relationship at a job fair. Instead of being a desperate jobless person looking for work, turn yourself from a stranger into a contact. When you contribute first, reciprocity will kick in.”

Recruiters have extensive networks of contacts. If you help a recruiter fill a job, you have just tapped into that recruiter’s vast network. Even if they don’t recruit for your expertise, Anderson guarantees they know someone who does.

Third, leverage online social networks, primarily LinkedIn.com, the No. 1 online business network, to connect with as many people as possible.

Online networks allow you to find and seek advice from contacts who work for the companies you have targeted for your job search, it allows others to endorse you, and it allows you to post specific information about the job you want, Anderson said.

Other online social networks, such as Facebook, focus more on users’ personal lives – where you should “show yourself as a stable family person who’s serving the community. If you have a dog, put up a picture,” Anderson said.

“When you submit a résumé, three things happen,” he said. “The hiring manager will look for you on LinkedIn to see what kind of endorsements you have. They’ll look on Facebook for pictures of you at drunken parties. And they’ll ‘Zillow’ your address to see where you live, the value of your property, how long you’ve lived there and if you can reasonably commute to a job.”

Fourth, get your résumé off of all job-search Web sites such as Monster.com and Dice.com, Anderson said.

“They’re too expensive. Plus 85 percent of jobs are filled from word of mouth,” he said. “Use LinkedIn instead for targeting people at companies you want to work for … and get into conversations.”

Try to secure informational interviews, informal conversations where you seek advice from someone at your target company.

“Many times open positions don’t make it to online job boards,” Anderson said. “You want to build rapport with those hiring managers you met informally” so they remember you later.

Finally, Anderson said, stay off the recruiters’ blacklists.

You didn’t know they had them? Anderson told his class of job seekers that recruiters have begged him to delete this tip from his seminars. He hasn’t.

Every major company has a computerized database to manage its applicants, their résumés and notes about all interactions. Those companies also have a separate database – the blacklist – where they kick out all the problem applicants who have no chance to get hired, he said.

How do you kill your chances? Multiple ways. Visit a company’s Web site, put 80 jobs in your job cart and click “Apply All.” Anderson said it shows you as desperate rather than focused. If you come across as rude to a recruiter screening you by phone, you’ll get kicked onto the blacklist. If, during a meeting, you complain, have bad body language or appear depressed, it’s the blacklist for you.

“Every time you show up, you have the opportunity to become one of the good ones,” Anderson said. “Take it.”

Dan Voelpel:

dan.voelpel@thenewstribune.com

http://www.thenewstribune.com/voelpel/story/770211.html

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Resume Writing Tips for Executive Resumes: Tip #1 Length of Resume

How many pages are appropriate for Executive Résumés?

The one-page synopsis is a thing of the past. And now that I’ve said this, all you employers please put your teeth back in, take a valium and read on.

First of all, length is really irrelevant compared to content in  executive resumes. Put yourself in the shoes of a hiring manager for a moment and I’ll explain why. The hiring authority must sift through dozens, or even hundreds, of  executive résumés to choose a first list of candidates who MIGHT be qualified. Give him a break! And not by giving fewer words, but more meat. When you synopsize, you run these risks:

1. You assume the reader will read between the lines and come up with the correct evaluation of what it is you can do, or will do. As a recruiter, I get very frustrated with this. I can’t tell whether you are lazy, modest, or have no idea why anyone would want to hire you.
2. You assume the reader knows the size and structure, the product or service and the marketplace of your current employer.
3. You assume the reader will be impressed by your title(s) and know where you fit in the hierarchy of responsibility in your corporate structure.
4. You assume that using vague business platitudes on an executive resume will “sort of cover every possible job opening” and therefore, not limit your chances.
5. You assume the reader is in the business of using his own time and imagination to try to figure out what your potential could be within his company, in other words, what his company could do for you to help your career growth.

When you make these assumptions, you are putting the responsibility [of translating your executive resume content] onto the hiring manager. Your chances of being chosen for an interview are only 50 – 50, because the reader can only relate to your verbiage from his own experience in the business world, and his own pre-conceived ideas about certain companies, titles and résumés AND his own time table for filling this position. Don’t limit your job search chances by vagueness. TAKE CONTROL. BE SPECIFIC. Don’t make more work for a hiring manager than he already has. The only “limiting” this will do is limiting the amount of time wasted by you and the interviewer. Remember that executive resumes are  a tool to obtain face-to-face job interviews.

Appropriate Length for Executive Resumes:

Unless you have only 1 or 2 short jobs to relate, executive résumés can easily be 2 pages without being overkill. The longest executive résumé I have seen without any fluff is 8 pages. Of course, this included 3 addendum pages of appropriate publications, languages, and key business relationships, and was a paper customized for a Marketing position that called for detailed technical writing skills.

The point here is that if you write a very full, factual, chronological résumé you should be covered. A skimmer-type of hiring manager should be able to skim and see the important facts jump out. A detail person will be able to glean the answer to all his basic questions and also get a good sense of you as a person.

Don’t be shy. Executive resumes need details. Not only will a hiring manager “get you” on the first skim, but the online ATS (applicant tracking systems) will find all those keywords and phrases that will catapult you to the top of the pile of executive resumes.

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